We’re Building for Sustainability — But Is That Enough Anymore? – Episode 154 with Gunnar Hubbard
This week on Better Buildings for Humans, host Joe Menchefski sits down with architect and sustainability expert Gunnar Hubbard, co-founder of Solenworks, for a fascinating exploration of what it means to move beyond sustainable buildings toward buildings that actively make the world better. Drawing on more than three decades of experience, Gunnar shares how growing up in a self-built log cabin in Vermont shaped his passion for architecture, passive design, and creating buildings that work with nature rather than against it.
The conversation explores the shift from sustainability to climate-positive design and why the decisions made at the very beginning of a project can have such a profound impact on its long-term performance. Joe and Gunnar dig into integrative design, the relationship between building performance and financial value, and why creating healthier, more sustainable environments requires looking beyond conventional approaches to design and construction.
Joe and Gunnar also venture into the future of the building industry, exploring emerging technologies, offsite construction, mass timber, and the potential for buildings to become part of the solution to growing energy demands. They discuss the role of daylighting in creating better spaces and why thoughtful design—not simply adding more glass or more technology—is essential to balancing comfort, performance, and human experience.
Ultimately, the conversation makes a compelling case for buildings that do more good than harm. Gunnar shares his vision for Solenworks and the opportunities ahead for advancing climate-positive design, while reminding us that great architecture begins with understanding the people, the place, and the natural systems that connect them.
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More About Gunnar Hubbard
Gunnar Hubbard, FAIA, LEED Fellow. Gunnar is an architect, entrepreneur, and sustainability leader with over 30 years of global experience who founded Fore Solutions—a pioneering green building consultancy acquired by Thornton Tomasetti, where he led their global sustainability practice for 22 years. As both a Fellow of the American Institute of Architects and LEED Fellow, he has shaped sustainability strategies across continents on projects ranging from Brooklyn's 69-story Alloy Development to 158 LEED for Existing Buildings in Sweden for Vasakronan to Shanghai's five-million-square-foot International Financial Center. His unique combination of technical expertise, entrepreneurial insight, and educational leadership—including teaching at Cornell University, Executive Director of the Yestermorrow Design/Build School, and serving on the national AIA Committee on the Environment—positions him as a recognized expert in scaling sustainable solutions from vision to measurable impact. Since the fall of 2024, he has been a mentor-in-residence for the Roux Institute’s ClimateTech Incubator, and now is an entrepreneur-in-residence.
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