Julian Pastore & Bryce Jarman
In this episode, Julian Pastore from Volvo Car Canada and Bryce Jarman from RH Carter Architects Inc. discuss the Volvo Retail Sustainability Experience (VRSE) program, which focuses on creating sustainable and customer-centric dealerships.
They highlight the goals of VRSE, including providing a premium Scandinavian experience for customers and creating a comfortable and productive environment for employees. The design of the showrooms incorporates elements such as Solera® glass, renewable energy, permeable paving, and sustainable furniture. The feedback from both employees and customers has been positive, with the new facilities being praised for their welcoming atmosphere and sustainable features.
The showrooms are designed to celebrate their sustainability and communicate Volvo's commitment to environmental responsibility. The conversation discusses sustainable elements in the customer lounge, the importance of natural light in a showroom, the premium and payback in showroom design, advice for bricks and mortar retailers, and what makes a great building!
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https://www.volvocars.com/en-ca/